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20th Feb
The Entertainment Industry....The Statistics!
The Entertainment Industry....The Statistics!

The Statistics

The entertainment industry is a broad term that includes many different subdivisions, but one thing is for sure, entertainment is a vital sector within the UK. The UK has the largest creative sector in the EU which contributes 7.3% to the UK economy. There are 1.8 million workers in creative occupations and 2 million individuals who solely work as professional musicians. The Music and Visual & Performing Arts sector has the highest numbers of self-employed people, with over 200,000. There are 30, 800 companies in Music and the Visual & Performing Arts recorded so far.

The creative arts Department for Culture, Media and Sport have only recently attempted to measure the Creative Industries using new Standard Industrial Classifications (SIC), this series of economic estimates are classed as experimental statistics.

In the summer quarter of 2010 (July – September), creative employment totalled just under 2.3 million jobs. This consisted of just fewer than 1.3 million jobs in the Creative Industries and just fewer than 1 million further creative jobs in businesses outside these industries.

None of the above figures include all of the entertainers who have a primary job and also entertain as a secondary job. It is common practice for entertainers to rely on more than one job. Only those whose primary occupation is entertainment are included in the industry statistics which means that the true number of performers working in the UK is unknown and likely to be extensive.

The scale of the current demand for creativity, alongside a desire to participate in producing and creating art forms is on an extraordinary and under-reported scale. For example:

  • There are over five million active musicians in the UK, one-quarter of a million extraordinary play in bands.
  • There are estimated to be over 4,500 live gigs every evening.

Similarly, there is strong growth in art fairs reported scale and literary festivals. The use of other interactive websites is another tribute to the bottom-up desire of millions of British people not merely to interact, but to express themselves creatively and this is starting to have an impact on culture.

The PRS recently reported record figures for royalties earned from live performances in its financial review. Last year public performance royalties reached £151 million; thereby proving that there is a serious demand for live performances.

Directories & Agencies

The need for the ShowSpace Talent directory arose from the lack of websites dedicated solely to listing entertainers and showcasing their talents. There are many websites who have separate talent directories within their online entertainment businesses or agencies. However these directories predominately list artists signed to the said agency in order to improve SEO rankings and to attract more performers, as well as selling advertising space to other agencies via business profiles.

Many agency based directories do not represent entertainer’s actual locations within the UK on their profiles. This is because they do not want users to be ‘put off’ booking an entertainer based on the fact that they do not live close to them. But with the added cost of petrol and possibly putting up entertainers in hotel rooms, it makes sense to give the client the opportunity to choose an entertainer based on location.

The primary need for a nationwide directory that features the talents, cost, and location of individual entertainers rather than just a business listing is to give users a more interactive experience when booking a performer. Having mediums such as video, audio and photography within a profile, listed under a specific category within a searchable database allows the customers to make an informed choice. Such a service also gives potential clients better access to different categories of entertainers that would usually only be available to the more corporate market.

Using a talent directory should give entertainers the ability to market themselves independently as well as through agencies and their management companies. The main obstacle to independent marketing in the past has been down to costs, many entertainers do not have an extensive marketing budget or the time to socially market themselves or their websites online. Therefore commission based promotion via agencies is a cost and time effective way to get work. Meanwhile the consumer is protected legally and is assured a certain degree of guarantee by booking through an agent.

The downside of this arrangement is that the majority of private clients will not necessarily choose to hire entertainers through agencies due to the added commission fees. The current economic crisis has added to this practise as people are more careful about avoiding extra costs, therefore we’re seeing more people going the extra mile to book with entertainers directly. This however involves the added leg work of searching extensively via browsers to find entertainers personal websites and then trolling through them to determine level of talent, cost, availability and location. The cost of booking through an agent deters private clients therefore restricting their choice of entertainer, but more importantly it suggests that a large potential market for performers signed to agencies is being cut out.

The above statistics support the need and the demand for more services that promote and manage the skills of entertainers. But due to the current climate these services have to take into account the growing financial hardships that both businesses and individuals are facing and provide a service that benefits both the consumer and the entertainer.

 


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